360° Full Funnel
Performance Marketing:
-
We take a holistic approach to channel strategy and media buying, at every stage of the funnel & revenue source.
-
We support you all the way from the first impression to blended lifetime value LTV - to long term ROAS.
-
Our 360 Full Funnel Formula blends in-app Purchase with in-app Ads Revenues to measure ROAS.​
Get a FREE UA audit of your app, game, or web property. Contact Us Today!
ASO/SEO Consulting:
Improve your Apple, Google Play Store and other alternate App Stores rankings to drive organic installs and improve conversion rate. We offer effective keyword analysis, optimization, A/B testing, and insights from industry leading keyword-tracking tools. We develop carefully crafted experiments and monthly reports. For your website, we offer a free SEO audit, meta tags and keyword optimization, on-site and off-site best practices. For App D2C distribution we implement thorough SEO to the ‘Download’ landing page.
​
-
Effective keyword analysis & optimization
-
Tools: AppTweak, AppRadar, SEMRush, MOZ.
-
Experiments & A/B Tests - Conversion Rate optimization
-
Ratings & Reviews
-
Web: On-page / Off-page optimization
-
D2C ‘Download’ web landing page
-
Translation & Localization
Ad Monetization Audit:
We audit your Ad Monetization waterfall and auto-bidding to make sure you have the best setup and mix of ad networks and geos. We develop a 360 strategy combining User Acquisition with Ad Monetization to boost ARPDAU and revenues as much as possible.
​
-
Platforms: Applovin Max (Expert), & others.
-
Effective Waterfall optimization
-
Blended UA + Ad Monetization optimization
Creatives:
From the top to the bottom of the funnel, every piece of content and every ad is designed and carefully tailored to meet your specific creative needs and goals. When you grow, we grow. 🙂
We can work with your in-house design team to produce, manage, and optimize your own creatives. Or you can simply let us manage everything for you. I work with a stellar team of artists and designers from my previous jobs, including 2D & 3D artists, web designers, and great animators for VIDEOS & PLAYABLES.
We take full advantage of the latest ARTIFICIAL INTELLIGENCE - AI trends and tools to take our creative efforts to the next level.
​
-
Full Creative Production
-
Data driven design & Tailored approach
-
Video & AI content production
-
UGC & Influencer Marketing
OEM, Alternate App Stores & Webshops (New!):
User Acquisition for OEM & Alternate App Stores:
If you hit a wall in terms of growth with traditional app stores like Apple and Google Play, we can help you diversify traffic to increase your user base and get additional revenues. You can make up to 15% more in additional revenues by adding your app or game to an alternate app store like Samsung Galaxy, VIVO, Aptoide, Opera, or others. Additionally, we offer User Acquisition for OEM deals and campaigns with all the top phone manufacturers including: Samsung, VIVO, Huawei, & Xiaomi.
​
There are alternate app stores like Aptoide which offer a higher revenue share model for developers: 85% instead of the traditional 70% from Apple and Google. If you want to scale up beyond the traditional app stores, you are in the right place!
​
Consulting & User Acquisition for Webshops:
We offer consulting, support, and UA performance marketing services for Webshops.
A Webshop is a direct-to-consumer web-based paywall with a higher revenue share model, which you can add to your game or app in parallel to the traditional Apple and Google Play in-app Purchase paywalls. This allows you to offer lower prices for in-app Purchases to your users or players. It’s a WIN WIN for both publisher and user.
Webshops came about with the Epic Games and Fortnite saga in 2020, where both Apple and Google were ruled by law to allow a higher revenue share model for publishers and support for alternate web-based payment platforms. The likes of Supercell, Roblox, King, and more have followed suit.
​
We can help you get started by connecting you with the best Webshop (Merchant of Record) providers: Xsolla, Appcharge, Pay1st & others. Merchant of Record (MoR) means that the Webshop provider takes care of all the billing for you, including taxes, in a seamless experience for both publisher and customer. If you need to diversify traffic and increase your revenues, this is the best solution for you. Let’s talk!
D2C App Distribution & Web Browser (New!):
Consulting & User Acquisition for D2C and Web Browser:
We are the very first marketing boutique consultant specializing in Direct-to-Consumer app distribution beyond the traditional app stores. Forget about Apple, Google Play, Alternate App Stores or any other middlemen taking a chunk of your app revenues. Here comes the D2C Android APK, where you simply distribute your app via a web landing page wherever you want. There is no app store in the middle involved taking revenue share. You have full control of your app development, publishing, distribution, monetization, and promotion.
It requires a Webshop for monetization but everything else is the same as any Google Play app in terms of development and publishing. The BIG plus is that you have full 100% control of your revenues and overall monetization.
For Apple iOS you need to create your own 'little' app store from where to distribute (for download) your iOS app, same as Fortnite does. For Android, you can do either way, publish your app in your own app store or through a web landing page via the Android APK.
As part of the D2C Distribution, we can also support you taking your game cross-platform to Web Browser and provide full funnel performance marketing services running Web Search and Display campaigns.
We can help you get started with the Webshop providers like Xsolla, Appcharge, or Catappult and Web Browser platforms like Pley or Crazy Games. We offer full funnel performance marketing including strategy, planning, and execution of the UA campaigns.
We believe this form of direct distribution will only keep growing in the years to come. Why wait?
Attribution, Analytics & Reporting:
We help you all the way with tracking needs and the Attribution Mobile Measurement Partner (MMP) selection and setup. Based on the data metrics, KPIs and OKRs that matter most to you, we give you full support with Analytics and regular comprehensive reporting services.
Our main goal is to tailor your data needs focusing on the events that matter most to achieve the highest user retention and ROAS: Top Funnel events, Mid Funnel events, and deeper Bottom Funnel events. User Retention and Engagement are at the forefront of everything we do, not just LTV, CPA, or CAC.
.png){kind=small}
.png){kind=small}
Coaching:
I can personally coach your team via individual or group sessions on the best performance marketing practices tailored to your specific business goals. Effective Coaching on customized and data-driven strategies, campaign managment and creative optimization with a holistic approach to growth.
Specializing in the 360 degree cycle and strategy which starts with UA to drive users, ASO to improve conversion rate, and Ad Monetization to maximize total revenues from the users acquired. This 360 user flow is a holistic approach, which means synchronizing the 3 main funnels (UA, ASO, Ad Monetization) with CRM Live-ops events and social media efforts in the most efficient way to boost revenues to the stratosphere. Let me help you empower your team!
NEW SERVICES!
KEY D2C & WEBSHOP PARTNERS:
